The 30-second ad showed a dad washing his car while his young son imitated him: soaping when the dad soaped, spraying when the dad sprayed, drying when the dad dried. Then dad sat down and leaned again a tire; so did the son. The dad pulled out a cigarette and lit it; the son took one and put it in his mouth. End of ad.
I recall this ad every time I think about the gap (sometime a chasm) between my preaching and practice in a Christian high school. Sponsored by the Mormon Church, the ad depicted how imitation is a powerful tool for learning, both for good and for ill. These days we use the term “follower” as a negative, e.g., “He’s just a follower,” like a student who follows the leader of a social group into trouble. Ralph Waldo Emerson, an America writer who celebrated “self,” said, “Imitation is suicide.” Likewise, Samuel Johnson claimed, “No man was ever great by imitation.” In education, imitation is in a recession; what’s taken its place is innovation, originality, and creativity. For the proponents, imitation is lazy, restricting, and deadening.