It seems everywhere I look or listen, whether it be scholarly articles, organizational self-help books, television interviews, or internet podcasts, I keep hearing some permutation of the phrase “culture eats strategy for lunch.” An entire block of my EdD coursework was on organizational culture, and my bookshelf is lined with books designed to help me discern it, measure it, change it, or run from it!
Organizational culture guru Edgar Schein said, “Either you manage the culture, or it manages you.” I am confident that every one of you who leads a school has a story of how your best laid plans of implementing the greatest change to your organization got steamrolled by your school culture.
One excellent book on the topic is Leading Culture Change in Global Organizations: Aligning Culture and Strategy by Denison, Hooijberg, Lane, and Lief. Shaping and managing organizational culture is a leader’s most important challenge. It’s the people that make the place. Said one CEO, “It’s about the culture. I could leave our strategy on an airplane seat and have a competitor read it and it would not make any difference.”
The most powerful thing a leader can do, according to the authors, is “to create a unique character and personality for their organization that fits their business environment and distinguishes them from the competition.” So how do you go about doing that? The authors state that the journey must begin with an understanding of how culture impacts the organization. Research has shown that an organization’s culture impacts performance in four ways.
- Culture creates an organization’s sense of mission and direction.
- Culture builds a high level of adaptability and flexibility.
- Culture nurtures the involvement and engagement of the people.
- Culture provides the consistency strongly rooted in core values.
That sounds like culture has an amazingly positive impact on your organization, but it is important to realize that the opposite can be said if your prevalent culture is negative. I heard John Couch, Apple’s VP of education, talk about creating a culture of innovation. In every organization that is attempting innovation and change (which should be every organization all of the time, in my opinion), he said there are three types of individuals: swimmers, shark watchers, and tent pole holders. The swimmers are the early adopters who grab hold of your vision or innovation and dive right in the water and start swimming around. The shark watchers are those that stay on shore, waiting to act while quietly watching what happens to those swimmers, and the tent pole holders desperately hang onto the pole and won’t be dragged off the island at any cost.
One way to create more swimmers is to reward that behavior and celebrate failures—the kind of failures that propel you onto success as an organization. We must create more swimmers, motivate the watchers to action sooner, and remove the pole holders from our organizations. As I talk with many school leaders, I encourage them to beware being a job creating or job guaranteeing organization. That is not our mission, nor do we operate in a fiscal environment that allows for that kind of mindset. As one former colleague used to say to his folks, “Join the team for the big win, or find another team.” That type of mindset will definitely shake up the culture in your organization if you’ve been retaining poor performers out of some misguided sense of loyalty. Harsh, perhaps, but too often I have been in schools where poor performance is overlooked because the conversation is simply too hard to have, the staff member has been there so long, or an individual has strong ties with a large portion of the community.
At CSI’s Principal Development Institute, we teach a couple of sessions on Crucial Conversations: Tools for Talking When Stakes Are High, by Kerry Patterson and Joseph Grenny, and Necessary Endings: The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move On, by Henry Cloud. Both books highlight the importance of making tough choices in order to change the culture of your organization, especially because your people drive your culture.
I’d encourage you to take heart and make the tough changes necessary to turn your culture into a healthy one, if it isn’t already. Remember, either you manage your culture, or it manages you!
– Joel Westa